The strategy behind every six-figure brand
now made simple.
THE SELF-MADE STRATEGY™
Build a Brand That Finally Makes Sense
A self-paced program that shows you exactly how to clarify, position, and grow your brand — even if you’re starting from scratch.
You don’t need another coach, another course, or another Canva template.
You need a roadmap.
The Self-Made Strategy™ gives you step-by-step direction to define your message, design your online presence, and finally start getting paid for what you’re great at- without the $1,500-a-month agency bill.
your journey begins here
I built this to help founders who just need a clear path forward.
If you’ve been working hard but still feel like your brand doesn’t match your vision, this was made for you.
The Self-Made Strategy™ distills years of agency-level strategy into a simple, actionable system you can actually implement — one step, one decision, one confident move at a time.
Stop winging it. Start winning it.
You're TALENTED, CREATIVE and AMBITIOUS- but you're stuck.
You’ve poured your heart into your business, but your message feels messy, your offers aren’t converting, and you don’t know what’s missing. You’re tired of guessing what to post, how to stand out, or how to talk about what you do. You want clarity. You want momentum. You want a plan that actually works.
You don’t need another course — you need a clear plan that actually works.
The Self-Made Strategy™ is perfect for YOU if…
You’ve got the drive, the dream, and the ideas — but clarity? That’s where things start to slip. You’ve been trying to piece together advice from podcasts, templates, and “business gurus,” yet your brand still doesn’t feel like you. The Self-Made Strategy™ bridges that gap. It gives you a step-by-step framework to finally understand what makes your business magnetic, how to communicate it, and how to build momentum without burning out or breaking the bank.
You’ve been DIY-ing your brand and it shows — you’re ready to elevate without overspending.
You’re relaunching, pivoting, or starting fresh and want to do it right this time.
You crave a brand that feels aligned and sells — not one that just looks pretty.
You’re done waiting for the “right time” to start. You just need a system that works.
Every great brand starts with a story worth telling.
Your BRAND has a STORY. Let’s make it sell.
You don’t need to be loud to stand out — you need to be clear. Inside The Self-Made Strategy™, you’ll learn how to turn your story, your skills, and your unique energy into a brand that naturally attracts aligned clients.
“
The version of you that’s been holding it all together is about to lead differently — with ease, with clarity, and with certainty.
VERONICA DIETZ
MEET THE FOUNDER & CEO
I’m Veronica Dietz —
Creative Alchemist, Brand Visionary, and founder of Tyche Digital Agency.
I’ve spent years helping founders, coaches, and creatives turn their scattered ideas into magnetic, money-making brands. The truth? Most people don’t need another rebrand — they need a real strategy. That’s why I built this program: so you can stop guessing and start growing.
10+ years in digital strategy and brand development
Founder of Tyche Digital Agency
Trusted by creators, coaches, and founders across industries
Featured in multiple online business platforms and communities
As Featured In...
My work and perspective on branding, clarity, and energy-aligned growth have been featured across multiple publications and podcasts that highlight founders redefining what modern success looks like. The Self-Made Strategy™ is where all those lessons come together — simple, powerful, and built for creators who are ready to rise.
The Self-Made Strategy™
Don't Pay $4,997
Yours Today For Just $197!
The Self-Made Strategy™
12 modules that cover brand, messaging, website, and growth strategy
Plug-and-play templates, guides, and checklists
Audio trainings to keep you inspired and on track
Lifetime access + updates included
Clarity is closer than you think — here’s how you can begin
INVESTMENTS
You deserve a business that finally feels clear, confident, and aligned. This isn’t a gamble — it’s the foundation your brand has been waiting for.
For Limited Time It's Free
Pricing Options:
Free — inside the Fortune Circle
$197 — Launch Offer valid through 12/31/25
$497 — Launch Offer: Program + 60-Minute 1:1 Direction Session ($694 Value)
Starting 1/1/26: $697 or $997 with Direction Session
Your next move, made clear
Two ways to build your brand with strategy, clarity, and ease.
Get everything you need to build your brand, your way.
FULL ACCESS - FOR LIFE
Instant access to all 12 modules and plug-and-play templates
Lifetime access, updates, and future expansions
Access to the private Fortune Circle community for ongoing support
Monthly live group calls to ask questions, sharpen your strategy, and stay connected to your growth
For founders who want clarity and personalized direction.
THE SELF-MADE + 1:1 DIRECTION SESSION
Everything included in Full Access
60-Minute private Direction Session ($694 value)
Personalized brand feedback, positioning insights, and strategic roadmap
Perfect if you want my eyes on your brand before you launch or relaunch
Whether you’re refining, rebuilding, or ready to expand — there’s a version of this that fits your next move.
Three Clear Paths to Build Your Brand with Confidence
The Starter
For founders who are ready to stop guessing and start building with clarity.
→ Get the full Self-Made Strategy™ framework and start implementing today.
The Strategy Upgrade
For entrepreneurs who want personalized direction and expert eyes on their brand.
→ Includes a private 1:1 Direction Session to refine your positioning, message, and roadmap.
The CEO Experience
For visionary leaders ready to scale their brand with premium strategy and full agency support.
→ A complete, done-with-you experience to accelerate growth and simplify execution.
THE CORE TRANSFORMATION DESCRIBED
Turn confusion into CLARITY, hesitation into MOMENTUM, and your brand into a Strategy that Sells.
You’ll finally know how to talk about your brand with confidence and authority.
You’ll stop second-guessing your message and start showing up like the expert you already are.
You’ll attract aligned clients who recognize your value and are ready to say yes.
You’ll build a brand system that feels organized, effortless, and easy to grow.
You’ll create content that converts because it’s rooted in clarity, not chaos.
You’ll have a proven, repeatable process to guide every launch, post, and offer — no more guessing.
Still not sure if it’s right for you?
If you’re wondering where to start, that’s exactly what this program was made for. You don’t need to have it all figured out — you just need to take the first step.
Send your questions [email protected] I’ll point you in the right direction.
You don’t need to figure it out alone anymore.
This is the CLARITY every CREATIVE, FOUNDER, and BUSINESS OWNER deserves.
You’ll finally stop guessing what’s next.
Instead of spending hours tweaking offers or second-guessing your direction, you’ll have a clear roadmap for what to say, build, and focus on. The Self-Made Strategy™ gives you the exact structure that turns chaos into clarity.
You’ll fall back in love with your business.
This process reconnects you to your why. You’ll see your story, your offers, and your brand through new eyes — the kind that remind you why you started in the first place.
You’ll finally have a plan that feels like you.
No more following someone else’s formula or chasing trends. You’ll build a brand that fits you — your pace, your purpose, and the clients you’re meant to serve.
Clarity isn’t a gamble — it’s a guarantee. Here’s what you should know before you say yes.
Frequently Asked Questions
How long will I have access?
Lifetime access — because clarity doesn’t expire. You can revisit the modules anytime you evolve, pivot, or need a reminder of who you really are in business.
Is this beginner-friendly?
Absolutely. Whether you’re brand new or finally ready to refine what’s been working, The Self-Made Strategy™ meets you exactly where you are — and gives you the roadmap to where you’re meant to go.
Do I need to have a website first?
Nope. You’ll actually get way more out of this if you don’t have one yet. The framework helps you define your message and structure first — so your website (and everything else) converts when you’re ready.
What if I can’t afford it right now?
The first 100 members of The Fortune Circle get free access to The Self-Made Strategy™ — so you can start building momentum even before you invest a dollar.
Can I upgrade later?
Yes! You can add a 1:1 Direction Session anytime. When you’re ready for personalized brand feedback and hands-on clarity, you’ll get direct support from Veronica.
What makes this different from other branding courses?
This isn’t theory. It’s the exact brand, content, and strategy system Veronica uses with her 1:1 clients to help them position, clarify, and convert — without overcomplicating the process.
The Self-Made Strategy™
HEAR IT FROM SATISFIED CLIENTS
SOME kind WORDS
“
For the first time, I’m not second-guessing my brand direction. I have a system, a story, and an actual strategy that feels like me. Everything finally clicks — even my website copy feels easy
— pAM J,
VERONICA!! You helped me take all these random skills and turn them into one clear brand. I’ve been trying to do this for years. I can’t believe it took just a few weeks working with you to get this much clarity.
— EMMA O.
Thank YOU! You really helped me go from scattered ideas to a mapped-out plan that actually makes sense. My audience has grown, my confidence is back, and I feel like the CEO of my brand again. Worth every single penny.
— KELLY C.
✳
This is where everything starts to make sense again. Your message, your brand, your confidence — all working together, finally.
This is your MOMENT to move with CONFIDENCE.
You don’t need permission to take your business seriously. You just need the right strategy.
This is it — simple, clear, and built for the founder who’s ready to feel confident again.
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